Trends

Changes that are fundamentally reshaping how brands extend their reach and create meaningful connections with audiences worldwide.

Twenty years ago, women’s sports occupied a vastly different landscape than today. In 2005, female athletes competed in relative obscurity, with minimal media coverage, sparse sponsorship deals, and audiences that paled in comparison to their male counterparts. Today, we’re witnessing an unprecedented transformation that has elevated women’s sports into a billion-dollar industry with record-breaking viewership

The growing trend of elite athletes turning to OnlyFans reflects a broader economic reality where even Olympic-level competitors struggle to make a sustainable living from their sports alone.