Abishek Kootungal Sudhaman

The Remarkable Evolution of Women’s Sports: From Sidelines to Center Stage

Twenty years ago, women’s sports occupied a vastly different landscape than today. In 2005, female athletes competed in relative obscurity, with minimal media coverage, sparse sponsorship deals, and audiences that paled in comparison to their male counterparts. Today, we’re witnessing an unprecedented transformation that has elevated women’s sports into a billion-dollar industry with record-breaking viewership […]

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The Data Revolution in Sports: How Tech Companies are Transforming Athletic Performance and Fan Engagement

While sports teams once relied primarily on ticket sales and merchandise, today’s sports organizations are discovering that fan data represents a sophisticated revenue engine that extends far beyond traditional metrics.

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