About Us

We decode the business behind the game-for thinkers, creators, and changemakers in sport

The Creator

The sports industry is undergoing a dynamic shift not only in how the game is played, but in how it is marketed, monetized, and managed behind the scenes. Our goal is to shed light on the evolving business of sport, offering reflections on sponsorship trends, fan behavior, digital transformation, and strategy in an ever-competitive landscape. We believe that sport is more than entertainment, it’s an ecosystem shaped by bold decisions, innovation, and powerful narratives. This platform exists to inform, support, and connect those with a passion for the business behind the game. Whether you’re an emerging professional, a curious fan, or someone already working in the industry, we hope the ideas and analysis shared here help you think differently, act strategically, and stay ahead. Sport is changing. Let’s understand how.

I’ve always been fascinated by the game behind the game, the ideas, people, and decisions that shape the sports world off the field. This blog is my way of exploring that world. While I’m not an expert yet, I’m a passionate learner, diving into the business side of sports: from sponsorships to fan culture, innovation, and everything in between.

Through this space, I aim to share what I learn, spark thoughtful conversations, and connect with others who are as curious about the future of the sports industry as I am. It’s just me here, writing, researching, and reflecting, but I hope my insights help build a community of people who care about the evolving landscape of sports.

Abishek K S

Author & Creator